Steven M. Ledbetter

Co-founder and CEO

Known on Twitter as Coach Stevo, Stevo's writing on the science of behavior change is featured in graduate and undergraduate psychology courses on three continents. Stevo has a BA in Philosophy from the University of Chicago, an MA in Sport Psychology from John F. Kennedy University, 1,200 hours of supervised training in health coaching, and 10 years in the trenches helping people change their health habits. From 2013-2015 he wrote a weekly column on habits and motivation for the 85 million users of MyFitnessPal, contributed to Intervention by Dan John, and published his book, We Make Communities, in 2015. He lives in Emeryville, CA where he spends all his free time working on his next book with Omar Ganai, Motivating Humans: The Science and Lore of Behavior Change. He was fired from Six Apart in 2008 for making a slide deck titled, “Why Do We Hate Our Customers So Much?”

Omar Ganai

Behavior Change Design & Research

Omar is an AI-enabled mad scientist into human motivation, design, and tech. Despite being chronically unmotivated, he's made it his life's mission to teach individuals, teams, and organizations how to get better at motivation and behavior change. Omar famously went "all but dissertation" when he was pursuing his Ph.D. in Industrial-Organizational Psychology at the University of Waterloo (he left with a M.A.). Omar lives in Toronto and has been fired for completely unfunny reasons. He is Owner and Operator of the biggest biceps at Habitry.

Vanessa Naylon

Co-founder and Adviser

Founding team member of 3 startups, Vanessa’s past lives involved marketing and growth hacking for social games, marketing and client services for ad tech, agile product management for a celebrity fan site, and community management for photographers and models. She lives in San Francisco and was fired from IronPort in 2005 for being too busy to pick up Jamba Juice. In her spare time, Vanessa organizes a community of professional women focused on goal setting and achievement.